This might be my 7th reason
A review: no7 Good Intent
Background
First of all, let me extend my deepest apologies for missing a few weeks of posting. The simple explanation is, it was my birthday and instead of writing something profound or useful, I was popping bottles in Paris. While surviving off two cans of white monster and a dream. I am back.
If you are a Brit that loves all things beauty, then you would be extremely familiar with the brand no7, owned by the Walgreens Boots Alliance and stocked in most Boots stores nationwide. A longterm criticism of no7 is that it is extremely ‘old school’ or gives ‘mature vibes’, which I can agree with, but that is also not necessarily a bad thing. A lot of brands such as Byoma, Glow Recipe or any of the other uber colourful brands tend to target gen-z and gen-alpha, which leaves little room for the mature consumer. Even brands with formulas catered towards mature skin types and financial statuses still chase the gen-z consumer. A perfect example of this going wrong would be the infamous Drunk Elephant debacle.
In 2022 I was actually part of the no7 creator collective and had the opportunity to visit their Nottingham development facility. I found the whole experience very difficult, I was one of two black women on the trip and I believe I was the darker one. My main criticism of the brand was that you cannot get young and diverse people to promote product of a brand, that at the core was not designed with that demographic in mind. It seems that no7 did take those critiques on board with their eventual launch of the NEW ‘Good Intent’ line.
This new line is supposed to be no7’s leap into the modern age of skincare. As far as I can see some of the products from this line have already sold out, but I almost do not understand the hype. From the outside, the products seem very new and exciting but upon deeper inspection I almost feel like I recognise some of these products.
The review
GOOD INTENT Glow Grind Cleansing Balm- £12.95
A cleansing balm should be good at removing makeup and removing general daily build up. I have tried this a few times and found that it didn’t remove my makeup all that well and just doesn’t feel like the nicest texture on the skin in general. I do love the packaging, which was initially popularised by a K-Beauty brand (which is actually stocked in Boots). Unfortunately this is a miss for me,
GOOD INTENT Skin Sip Moisture Glaze Milk- £14.95
I just know people are going to start calling this a product a dupe for the Rhode Glazing Milk and it is NOT (even though the texture is somewhat similar). Yes, this is a hydrating essence that is good for the price and I can see myself recommending it to clients who want an affordable hydrating essence. The name of this product is great for SEO and would come up if you’re searching for ‘glazing milk’, you might see this and opt to get it instead. The ingredient highlights include, hyaluronic acid, glycerin, allantoin, squalene, vitamin e, vitamin c and centella asiatica extract (all great for the skin barrier). This is suitable for all skin types. But it is important to know that this is not the most hydrating essence out there.
GOOD INTENT Bouncy Jelly Mask- £14.95
This mask feels great on the skin and I actually enjoyed using it. I used this after my laser hair removal session and I did feel that my skin felt hydrated. This mask is very K-Beauty inspired and for this particular product I’m not mad at it. I would actually happily reuse this mask. With the selected key ingredients of rice ferment filtrate (brightening), zinc ferment (anti-inflammatory), rose water (hydrating) and allantoin (conditioning); I would love to see this formula as a hydrating serum or something that I would use more often.
GOOD INTENT Cloud Bounce Whipped Foam Cleanser- £12.95
The second cleansing option from the Good Intent line is much better than the first cleansing option. It is hard to go wrong with a modern cleanser and this is a great simple and hydrating cleanser for most skin types (excluding dry). I just don’t find this cleanser great for removing layers of sunscreen.
GOOD INTENT Pore Buff Clarifying Acid Pads- £14.95
If you were ever in doubt that this line was inspired by K-Beauty, let this be your confirmation. Toner pads are wildly popular within the Asian beauty market, with many Korean brands going viral on TikTok. These toner pads contain glycolic acid, lactic acid and salicylic acid to smooth, brighten and reduce breakouts. These toner pads are simple, yet effective for mild exfoliation.
I still have a few products left from the range to try, but I’ll be interested to see how this line continues to expand and how it is positioned in the influencer space. You’ll definitely see the sunscreen in my series sunscreen or sunSCREAM.
If I had to give everything a rating so far I would give the line 3.5 stars, so not bad at all, but not as good as the OG products that were on the mood board.
no7 reheated some k-beauty nachos.